When it comes down to search engine optimization, you want to make sure that you are investing your resources wisely. That means you should be spending a majority of your resources into the most visited search engines in your immediate area and across the globe. Google has been and remains the King when it comes to search engine traffic. As a result, Google should have a majority of your focus. Below, we will be going over some of the reasons you are going to want to place a majority of your attention and resources towards ranking well on Google.

Reasons To Focus On Google:

1. Most Visited.

The main reason you are going to want to focus on Google is that it is the most visited website in the entire world. A majority of Internet interactions begin with a Google search. As a result, it is crucial that you focus on ranking as well as possible on Google’s search engine. After all, it is going to get the most eyes on your website.

2. YouTube.

Another reason you are going to want to focus on ranking high in Google is that they own and operate YouTube which happens to be the second most visited website on the Internet. As a result, you are going to be generating a lot of traffic if you focus on ranking as high as possible on the Google search engine. Because you can also rank high on YouTube at the same time, posting relevant and high-quality videos can be an excellent way to succeed at doing so.

3. Android.

Another reason you are going to want to focus on Google over it’s competitors like Bing is that a majority of smartphone users use Android smartphones. Therefore, their default search engine is Google. Because a majority of users are never going to change their default search engine on their phones, they are going to be using Google by default. If you are someone that focuses on ranking on Bing more than Google, you will necessarily be neglecting a majority of smartphone users and Android’s respective market share. As a result, your traffic will likely suffer. The amount of Windows Phone users is far outweighed by Google’s operating system.

Now that we have gone over some of the reasons you will want to focus mainly on Google, we will be going over some of the reasons you might consider investing in Bing. Let us know about these search engine optimization tips we listed!

Reasons To Choose Bing:

1. Less Competition.

One of the main reasons you are going to want to focus on and choose Bing is because it features much less competition. While it does get less traffic, that can allow you to rank much higher at a much faster rate because you are going to have fewer websites and businesses competing with you for the top spots.

As you can see, there are a lot of reasons you are going to want to focus on Google instead of Bing, and it’s other competitors. While you will want to focus on them at some point, a majority of your attention, focus, and resources should be dedicated to ranking as high as possible on Google. Not only are you going to be going after a much larger slice of the pie, but you are also going to be investing in a search engine that is going to offer you many more resources to succeed off of. By investing heavily in Google and ranking on their search engine, you should be able to boost your traffic by large numbers.